Salesforce has tied sustainability goals to executive compensation and is measuring progress by its carbon intensity—a ratio of emissions to revenue. Traveling for Salesforce is changing fast.

For investment bank Putnam Lovell, the math spoke for itself when it came to customer relationship management. In December 1999, the company was considering buying and installing in-house either Onyx ...

As Chris Hojdar embarked on an unexpected job search due to job loss during the COVID-19 pandemic, he noticed that Salesforce was frequently requested as a preferred or required skill in the types of ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 day ago By Tim Nudd - 2 days ago By Ad Age and Creativity Staff - 6 days 22 hours ago By Adrianne Pasquarelli - 1 week ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Salesforce has helped Adidas incorporate dynamic content into its email marketing campaigns. Here is a case study on how the brand improved its personalization.

Reaching buyers through social media advertising is a part of every marketer’s strategy, and for B2B buyers, the most popular social network to advertise on is LinkedIn. But companies are struggling ...