Salesforce has more than 150,000 customers, making it one of the most popular and most powerful customer relationship management (CRM) platforms on the market. Organizations need a 360-degree view of ...

CRM leans on Data 360 to counter slowing growth, integrating AI tools to boost higher-value contracts as revenue growth cools ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

Salesforce's widespread adoption makes its data critically important to operations. But many tools, like Snowflake, have emerged to make Salesforce data points one of many in analytics. Salesforce is ...

Enterprises want more value from their data, but research from Salesforce shows how silos, gaps in strategy and low data ...

Salesforce, Inc. is a leading CRM provider which has expanded its product range across service, marketing, and even big data/AI with Einstein and its Data cloud. The company reported strong financial ...