A decade after killing off the Scion brand, Toyota has brought the name back on a side-by-side off-roader for the SEMA show. The Scion 01 concept uses a turbocharged four-cylinder hybrid powertrain ...

Remember Scion? Good times. For about 13 years, it made America’s roads a little weirder, a little edgier, a little more interesting. It’s been nearly a decade since the sub-brand disappeared into the ...

Scion has a new purpose in life. As of now, Scion is a mobility brand of Toyota’s—but not the lame kind of mobility. Like before, it’s meant to be fresh and fun and cool. Just what the kids want, ...

Scion died nearly a decade ago, but Toyota has surprisingly revived the nameplate at SEMA. However, it’s nothing like you remember as the moniker is being used on a rugged side-by-side. Designed to ...

Toyota has brought back the Scion name — at least in spirit — with a new off-road concept called the Scion 01.

After unveiling a Scion off-roader concept at SEMA, Toyota has clarified its future plans for the brand—and they don’t involve an FR-S successor. Scion brand is returning as Toyota's innovative ...