Social media channels are great for building brand recognition, improving your reputation, and increasing awareness of your products or services. But social selling, the term used for actually closing ...

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Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification ...

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One of the hot new trends in retailing that has been accelerated by the pandemic is virtual selling: livestreaming, in-app purchases on social media sites, clienteling software, and conversational ...