Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. But that’s a challenge ...

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Mumbai: Oral care brand - Sensodyne has announced the launch of #DoctorsOfJoy campaign in celebration of World Dentist Day, observed annually on 3 October. Sensodyne highlights the important role ...

The new brand aims to compete with the likes of Sensodyne and Arm & Hammer in the sensitive care sector of the toothpaste market. Driven's 30-second spot will air on ITV throughout June. The Cheshire ...