When a grand jury in New York did not indict a police officer for the death of Eric Garner, protesters chanted a slogan. They chanted the same slogan after a killing in Ferguson, Missouri. Back to ...

Nike is asking Gen-Z a whole new question about sports, one that is just begging to be answered. Just recently, the iconic shoe brand revealed a new slogan: “Why Do It?” augments but doesn’t replace ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America’s giant companies. For 17 ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

Mark Twain once said that the “difference between the almost right word and the right word” is like the “difference between the lightning bug and the lightning.” As a law professor, I am constantly ...

Historians and community members are discussing the wording found on the new plates, which are designed to commemorate the ...

When Maria Grazia Chiuri sent her 'We should all be feminists' T-shirt down the Dior catwalk in her very first collection for the French fashion house in October 2016, she reignited the flame for ...

The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles used by ...

President Trump revealed the 2020 re-election campaign slogan to replace his Make America Great Again mantra from 2016. "Make America Great Again" was the best political slogan in history, but it's ...

Sign up for the best picks from our travel, fashion and lifestyle writers. They started out as a way to make political statements, before becoming vehicles for wry ...