Coca-Cola Co.'s announcement that it will start producing the soft drink Sprite in clear instead of green bottles has recycling managers smiling. But why celebrate such a seemingly minor change?

For more than 60 years, the soft drink Sprite has come packaged in iconic green bottles. Now, that era has come to an end. Starting Aug. 1, the Coca-Cola Co., which produces Sprite, will package the ...

(CNN) - Sprite has been recognized for its green cans and bottles for decades, but that packaging is changing. Coca-Cola announced Wednesday it’s retiring Sprite’s green plastic bottles for more ...

Alex Tai/SOPA Images/LightRocket via Getty Images; The Coca-Cola Company For more than 60 years, the soft drink Sprite has come packaged in iconic green bottles. Now, that era has come to an end.

It’s the signature green color that so many are used to seeing and have associated with Sprite for so long, but after more than 60 years, the iconic soda brand is becoming more transparent. According ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. This article is more than 2 years old. Coca-Cola was the world's ...

For decades, Sprite has come in a green bottle. But this week, you'll begin to find the soda in a clear bottle. The Coca-Cola Company says that will make it easier to recycle. But environmental groups ...