Ahead of its annual shareholders meeting Wednesday, Starbucks announced plans to switch up its North American loyalty program in a bid to keep growing its membership as it continues rolling out ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol. The coffee chain is eliminating the 25-star bonus for rewards program members ...

New York (CNN) — Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits. CNN — New York (CNN) — Starbucks is ...

Customers at Starbucks will have new ways to pay for their drinks and food while still earning stars in their rewards program. The changes to the Starbucks Rewards loyalty program begin Tuesday, ...

Have you noticed that your spending isn't getting you as many perks as it used to? In some cases, you're right. Popular coffee and fast food chains like Starbucks and Chipotle have been tightening the ...

NEW YORK — Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits. Beginning June 24, the coffee chain is ...