Effective local storytelling shapes public perception more than facts or data alone, because storytelling is an evolutionary survival mechanism. Our brains are wired to learn through narrative, ...

As the United States was shutting down in March 2020, dozens of doctors, nurses and patients and others gathered on Zoom to share stories. The session proved so popular that similar groups now meet ...

While storytelling is a key ally in decision-making, its greatest strength lies in its integration into daily leadership practices. Seasoned leaders use storytelling to connect with their teams, align ...

At the heart of Joey Zeledón’s designs is a substantive story. A printer doubling as a piece of furniture, a coffee maker envisioned as an in-house barista and an innovative reuse of closet hangers ...

This Collection supports and amplifies research related to SDG 3 - Good Health & Wellbeing. Humans instinctively develop and organise knowledge, experience, memories, intentions, aspirations, life ...

Craft your personal leadership narrative—and practice delivering it—in this culminating event of our storytelling series. We welcome back Marcia Alesan Dawkins, PhD, Rod C. Taylor, PhD, and Samantha ...

In a new book published this today (3 March 2026), Dr S M A Moin, Reader in Storytelling and Brand Communications and Co-Director of BSc Marketing and Management programme, argues that creativity, ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

It’s not a new message, but it’s an important message worth repeating to any business hoping to cultivate a lasting connection with existing and potential clients: Tell a story. This potent form of PR ...