Walk into almost any dispensary today and you’ll hear it: “This one’s testing at 32%.” Budtenders pitch high-THC flower as if it were golden nuggets, consumers rush to grab the jars with the highest ...

After a recent exposé by NY Cannabis Insider found conflicts between the actual and advertised levels of THC in several strains of legal recreational cannabis available for sale, the state of New York ...

It’s been five years since cannabis was fully legalized in California, and, for dispensary owners, one thing is clear: Californians like to get really, really high. When celebrants descend on Dolores ...

There’s a common belief that higher THC percentage is a characteristic of higher-quality cannabis and more potent consumer experiences. While THC percentage does contribute to potency, there are many ...

MOUNT LAUREL TOWNSHIP, N.J.--(BUSINESS WIRE)--Trichome Analytical announced today that it has licensed cannabis analytical data tool PhytoFacts to offer clients a more complete profile and better ...

The cannabis community is too focused on THC. Though it’s an important part of the experience, THC isn’t the end-all-be-all when it comes to high-quality, enjoyable cannabis. Many other factors are ...