Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To further strengthen its marketing and ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure site traffic and ...

Today Tealium, a company that vends enterprise tag management service, announced a $15.6 million Series C round of funding, from Battery Ventures, Presidio Ventures, and Tenaya Ventures. Battery ...