Target and Macy’s are seeing two-tailed results, driven by completely opposite strategies to increase their profit. Macy’s wants to rely on its luxury market, while Target focuses on providing value.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can reach shoppers faster, Rick Gomez, chief commercial officer at Target, told ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

Understanding the size of your product's or service's intended market can help you make more informed business decisions. Whether you're entering a new industry or expanding within an existing one, it ...

Understanding your target market is very important to your business’s success. Without a clear picture of who your ideal ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.