The FCC’s Consumer and Governmental Affairs Bureau adopted a Declaratory Ruling, adding demand response alerts to a list of utility communications deemed “closely related” to utility services. As such ...

The Federal Trade Commission is cracking down on abusive tactics from some debt relief services by instituting a number of new rules. Among them is a provision that will bring the Telemarketing Sales ...

For directly ordered products or services, telemarketing received the highest return-on-investment index at 18.2, according to the Direct Marketing Association’s 2005 Response Rate report, released ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 5 hours 5 min ago By Garett Sloane - 8 hours 43 min ago By Mike Juang - 10 hours 52 min ago By E.J. Schultz - 12 hours 31 ...

NEW ORLEANS — Telemarketing was No. 1 in terms of average response rates and return on investment, according to a study released yesterday by the DMA. The “2004 Response Rate Report” contains data on ...

My company sells room additions. Now the company wants to "brand itself." The problem is this: Because of the nature of the product, we are not really interested in long-term brand loyalty. This is a ...