In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

It seems every few weeks another challenge takes social media by storm. Some, like the Ice Bucket Challenge, promote a cause. Others, like the bottle-flipping craze, are benign. But then there are ...

NEW YORK (AP) — Procter & Gamble says it's working to stop the "Tide Pod challenge," a social media-fueled trend in which teenagers eat single-load laundry detergent packets. The American Association ...

Doctors say you should be concerned about a new viral challenge involving laundry detergent pods. Videos and pictures have surfaced online of teenagers intentionally putting the pods in their mouth as ...

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. MODESTO, Calif. –The viral Tide Pod ...

PHOENIX — Hurts Donut Company in Tempe is taking advantage of the recent “Tide Pod challenge” by creating a doughnut that resembles the infamous pods. “We just did it as a safe alternative to a ‘Tide ...

I say this with all the love in my heart—as a lifelong cat mom—but cats can be absolute a*sh!les. They are tiny, chaotic jerks who spend half their lives trying to test gravity and the other half ...

Logan Paul and Tide Pods have crossed paths for the YouTube controversy of your nightmares Hopefully, Logan Paul is hungry, because after offering to eat a Tide Pod, he may want to eat his words. In a ...