When sizing up the financial health of a small business, managers have many tools at their disposal, with total revenue and pre-tax income being at the top of that list. Both provide a snapshot of a ...

Discover how a total revenue test measures price elasticity to refine pricing strategies and boost business revenue. Learn to differentiate between elastic and inelastic demand.

There are several ways to measure income in a small business; two of the more widely used measures are gross sales and total revenues. Although some people may use the terms interchangeably, they are ...

If we are obsessed with these numbers, let’s build our strategy—and our advisors—around them. As the final quarter of the year approaches, entrepreneurs across the country find themselves piling all ...