Seven reasons to care about online behavior tracking. Nov. 6, 2010— -- If you've never been targeted by an ad because of your online behavior, then you're probably just not paying much attention.

Just a few days ago, I met up with a couple of friends at a coffee shop, and together we set up our habit-tracking journals for the next 75 days. The table was covered with notebooks, pens, and lattes ...

Event management company Experient, which is part of Maritz Travel, has teamed with technology provider TurnoutNow to develop products and services based on geolocation data. Specifically, Experient ...