What’s causing the change? The main problem with the programmatic auction, as it’s run today, is that it doesn’t allow advertisers to achieve the win rates they need to reach audiences at scale. This ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. We are all familiar with ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback