Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime ...

After Cracker Barrel yanked "Uncle Herschel" from its logo in favor of modern text that some viewed as too woke, the backlash was swift and furious. Customers and influencers cried foul, and even ...

Cracker Barrel Old Country Store Inc. Cracker Barrel CEO discusses future plans following rebrand backlash. From the Nashville Business Journal: Cracker Barrel is taking steps to get back on track ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel Old Country Store’s (NASDAQ:CBRL) decision to revert back to its original logo may have had more to do with declining sales than “listening to our guests” reflecting the measurable ...