Are you a fan of those ASMR slime videos on TikTok? How about cooking videos? Mini stand-up comedy specials? There’s a niche for everyone on the app, including people who spend most of their time ...

What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...

Purchases you make through our links may earn us and our publishing partners a commission. Are you a fan of those ASMR slime videos on TikTok? How about cooking videos? Mini stand-up comedy specials?

BookTok began with rather saucy content, but quickly grew beyond to include various genres, creating a diverse niche. BookTok's rising popularity is shaping the book market, with creators having ...

An ever-growing community calling itself “BookTok,” on the popular social media app TikTok, has caused publishing industry sales and authors’ careers to sky rocket. Now, there is an increased demand ...

Edward Holly (CAS ’25) inherited his love of reading from his mother, who passed down the novels from her book club to him. Holly now helps run Lattes and Lit, an on-campus book club at Georgetown ...

Since 2020, the book-loving corner of TikTok known as BookTok has driven sales, launched careers and influenced countless people to read more. Despite its power in popular culture, it’s still looked ...

Natalie Wall does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

BookTok, TikTok’s book community, is a side of the video app that revels in the far reaches of what the reading world can offer. There’s a section for everyone: comedy, lit-fit, science fiction, ...

Walking into bookstores such as Barnes & Noble and Books-A-Million, the average customer cannot help but notice the tables laid out with modern, sleek books under the sign “BookTok.” Coming onto the ...

Purchases you make through our links may earn us and our publishing partners a commission. Are you a fan of those ASMR slime videos on TikTok? How about cooking videos? Mini stand-up comedy specials?