Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Small businesses often lack the revenue necessary to cope with multiple product failures. To prevent this problem, many small companies create a product concept to test a proposed product's potential ...

Ah, the retailer’s shelf. It’s either a red-carpet runway for a brilliantly conceived new product or the last stop before the dollar store. Consumer-product companies have a wretched track record when ...