But the absence of a PPV price tag couldn’t quiet the roar of online discontent for what fight fans decried as a wild ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

The first event on Paramount+ featured ads during fighter walkouts. The post UFC Defends Ad-Heavy Paramount+ Debut appeared first on Front Office Sports.

Paramount's partnership with the UFC is a bold strategy, involving a $7.7 billion investment over seven years for exclusive U.S. broadcasting rights. This deal allows Paramount to stream all UFC ...

Dana White said UFC broadcasts on Paramount+ is "a work in progress" in the face of complaints about ads covering up walkouts ...