Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP ...

Raman Sehgal is the founder of life science agency ramarketing, and the author of the best-selling book, The Floundering Founder. We engaged with some third-party promotional support recently and, in ...

If you're looking to enter into the world of franchising right now, you're stepping into a crowded marketplace. According to Statista Research Establishment there were an estimated 790,500 franchise ...

Ocado lacks a unique selling point (USP) essential for outperforming in the competitive online shopping and logistics sector. Despite past successes, Ocado's current offerings don't stand out against ...