Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

SAN FRANCISCO & BELLEVUE, Wash.--(BUSINESS WIRE)--Today, Uber’s advertising division announced an exclusive partnership with T-Mobile Advertising Solutions and its rideshare media network – Octopus ...

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth of $12 billion in Q4 – due in no small part to Uber Advertising. Since launching in 2022, Uber’s advertising ...

Uber Advertising recently partnered with Lumen Research to answer questions about what drives attention on the company's platform. Lift metrics produced the most surprising numbers, said Megan Petrie ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Uber Advertising is expanding its Ride Offers program, ...

Uber will begin offering customer data to marketers through a new insights platform called Uber Intelligence. The data will technically be anonymous, via the use of a platform called LiveRamp. This ...

Uber has launched 'Ride Offers', a new advertising format that enables brands to offer Uber riders discounted rides in exchange for watching targeted adverts within the Uber app. So next time you’re ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...

Holiday campaigns are a blood sport. ’Tis the season for joy, sure, but it’s also the moment every brand is fighting for a spot under the tree. For Japanese beauty giant Shiseido, Christmas is the ...

Uber has handed its $600 million ad-buying business to Omnicom Media Group, sources say. Omnicom has won the account from WPP's EssenceMediacom. EssenceMediacom will still retain Uber's ad-buying ...

Digital payments company PayPal (NASDAQ:PYPL) has reportedly hired Mark Grether, who formerly led Uber's (UBER) advertising business, to lead the effort as senior vice president and general manager of ...