Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

In 2016, the National Science Foundation (NSF) established a five-year program on Understanding the Rules of Life (URoL) to identify generalizable rules that govern biological systems at micro and ...

The letter from Nan Aron, Gary Bass, Rick Cohen, and Elizabeth Heagy (“Confusion Over Charity Lobbying,” January 12) in response to Leslie Lenkowsky’s December 8, 2005, opinion article (“How to ...

A new AI developed at Duke University can uncover simple, readable rules behind extremely complex systems. It studies how ...

Ever wonder how it is that we all seem to know how to make conversation work? Even when we aren’t brilliant conversationalists in terms of what we talk about, we still seem to follow some underlying ...

The Department of Biological Sciences' Dannie Durand is one of 29 recipients of the National Science Foundation's (NSF) "Understanding the Rules of Life" grants. The grants are part of a $15 million ...

Bitcoin offers an opportunity for society to move toward systems of clear, easy-to-understand rules instead of our current system of rulers. Human beings, for the most part, all know what fairness ...

Most children need rules. Most parents establish rules which range in effectiveness from limited or not helpful to very helpful. Here are some suggestions for effective rules which, with some tweaking ...

Every family has its own set of rules, but lately, you might notice more parents deciding to do things differently than their own parents did. Instead of following the same old routines, many are ...

Food trucks are more than a culinary trend; they’re mobile restaurants navigating a web of rules that dictate where, when, and how they operate. From federal food safety standards to city-specific ...

Human beings, for the most part, all know what fairness means. Of course, we don’t agree with one another: Who’s to say what is and isn’t fair? We don’t even agree on whether we should strive for a ...