Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t ...

Alexa+ is getting customizable chat styles that change how the assistant talks to you, including a new Sassy personality with ...

Alexa itself describes the persona as operating on the motto “help first, judge always,” delivering “reality checks delivered ...

Amazon has introduced a new personality option for its voice assistant. The company has launched an Alexa+ adults-only ...

Amazon says expanding Alexa further beyond the home will be a big focus in 2026. (Amazon Image) Amazon is expanding its consumer AI ecosystem beyond the smart speaker — bringing Alexa+ to the web, ...

Amazon has introduced a new Sassy personality for Amazon Alexa on Alexa+, adding a sarcastic and witty response style ...

We may receive a commission on purchases made from links. After introducing Alexa Plus (Alexa+) last February, Amazon is now ready to make the AI assistant available on the web to Early Access users.

Today in at an event in New York, Amazon announced new Kindle e-readers, Fire TV televisions and streaming sticks, Echo speakers, Ring and Blink cameras and lots of Alexa and AI services. We've ...