Australia's youngest drinkers aren't as fond of a tipple as their older counterparts and VB could be trying to tap into this market.
In 2023, Victoria Bitter launched VX, a 6% ABV beer intended to buck the rise of mid-strength drinks. It seems some trends are too lucrative to pass over, as a new campaign introduces the VB Mid, a 3.
It’s been the drink of choice at Aussie backyard barbies and pubs for years, but in a concession to the growing demand for healthier ales — and an affront to hardened drinkers — Victoria Bitter is ...
Three years ago, Victoria Bitter launched its 6 per cent ABV beer, VX, to target the rise of mid-strength drinks. Consumers loved the idea of staying out longer and drinking more in volume, while ...
Victoria Bitter (VB) has joined forces with Clemenger BBDO Melbourne to launch the VB Solar Exchange, a programme that enables people to trade excess solar energy for slabs (24-bottle cartons) of VB.
A weaker version of popular Aussie beer Victoria Bitter is set to make a splash in the drinks market as younger generations turn away from alcohol.
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