Virtual reality is big, and sooner or later, every business big or small, needs to answer the question of how that company's business model adapts to this new technology. The three important things to ...

While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it better than others. In a test of ads inside a virtual ...

Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally ...

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

Virtual reality (VR) is a $14.84 billion dollar market, and it's getting bigger. It's hard to miss the tide of technology moving closer and closer to virtual reality. Soon, most big tech companies and ...

The developments in virtual reality (VR) really hit the headlines this year. It has been a steady build up to this point, but the technology has finally entered the mainstream, clearing the way for ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

While it is becoming more commonplace in the gaming realm, the technology hasn’t quite hit the mainstream yet, so stills holds a certain wow factor for people as they see themselves transported into ...

VR isn’t just a disrupter — it’s an earthquake reshaping the marketing landscape, with industry giants like Lexus, McDonald’s, Beefeater, and Chik-fil-A bringing virtual reality marketing to the ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

At the San Diego-based Digitaria office earlier this week I took the Oculus Rift virtual reality headset for a rollercoaster ride, one day before Facebook announced it will acquire the company for $2 ...