The automaker is bringing most of the work in house to reduce costs and retain control.

BMW will unveil the industry’s first AI-powered voice assistant, the BMW Intelligent Personal Assistant+ with Amazon Alexa+ ...

The launch is one part of Amazon's effort to bring its LLM-powered voice and digital assistant to every device — whether ...

BMW’s updated Intelligent Personal Assistant uses a generative AI model that understands language and formulates its own ...

The next BMW iX3 will not just be another electric SUV, it will be the first production BMW that treats a generative AI voice ...

Rivian has accepted Tesla's challenge and will develop an AI-powered autonomous driving system rivaling FSD. An official announcement is expected from 9 AM PST at the Rivian Autonomy & AI day. Rivian ...

At CES 2024, Amazon and BMW unveiled an innovative partnership set to redefine the driving experience by integrating artificial intelligence into vehicle-based voice assistants. The collaboration ...

The new Mercedes CLA-Class features an AI-powered, voice-controlled MBUX Virtual Assistant. Here's why it's more useful than ...

Tesla is replacing its voice command system in China with an intelligent assistant, allowing owners to have conversations with their EVs. The change is also poised to land in the US as soon as next ...

Alexa is getting an upgrade and BMW drivers will get to experience it in the car. The German automaker is working with Amazon’s revamped voice assistant to include AI-backed tools into the driving ...

Chicago, Dec. 08, 2025 (GLOBE NEWSWIRE) -- The global voice assistant market was valued at US$ 7.08 billion in 2024 and is projected to surpass market valuation of US$ 59.9 billion by 2033 at a CAGR ...