Most B2B startups are in constant dialogue with their prospects and customers through sales conversations, onboarding sessions, usage analytics, and support interactions. When the time comes to ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

In late February, Winston-Salem, N.C.-based Novant Health announced a strategic branding campaign, which includes new names and logos for 13 acute-care facilities, more than 100 outpatient facilities ...

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy ...