There is a writing project in front of you … and a blank piece of paper. In a cold sweat, you begin to think it might be easier to hire a copywriter (after all, you didn’t go into business to be ...

Most people seem to have no idea the amount of toil that goes into writing a column such as this one. For some reason they seem to think that someone (like me) just sits down and spews out a bunch of ...

“Writing is easy. All you have to do is cross out the wrong words.” — Mark Twain As the bestselling author of five books, I can tell you without hesitation that the hardest part of a writer’s job is ...

This first step is critical. Clarity will help with the writing and editing. Your book should provide the reader insights into your area of expertise. You must already be an expert and need to be able ...

Business letters are formal letters sent by one professional to another. Writing business letters requires a somewhat unique writing method. However, while there are rules to follow when composing a ...

Paul Jarvis is a best-selling author and designer. He writes weekly for his popular newsletter and runs an online course on becoming a better freelancer. Effective content is writing that engages, ...

Whitepapers are often the most challenging marketing pieces to create. Why? Well, most marketers don't have the time or the resources to get such a complex project off the ground. And that's not the ...