A viral claim about the “end of Xbox” is spreading, but Microsoft’s strategy suggests the brand is evolving, not disappearing.

New Microsoft Gaming CEO Asha Sharma wants to bring Xbox hardware back to the forefront of the company's core gaming strategy.

This is coming from a transcript over at Windows Central, which highlights how Sharma used the opportunity to reiterate three ...

One of the co-founders of Xbox recently signaled that the end may be near for the video game console that has shaped ...

Xbox console strategy includes OEM partner devices alongside a first-party system; 2027 is the stated target, clarifying platform direction.

CEO Asha Sharma is abandoning previous development strategies that critics say pushed away core gamers, promising to return ...

A rundown of everything announced, reported, leaked, and rumored about the next-gen Xbox, including, release date, price, and specs ...

Divining meaning from the words of Microsoft Gaming's new CEO.

Last week, amidst all the chaos surrounding the leadership changes at Xbox, we shared an excerpt from an interview with original Xbox creator Seamus Blackley in which he gave some advice to the new ...

Xbox Game Pass may be reworked with day-one releases removed; Halo 1 Remastered and Fable are still expected in 2026 across ...

One of the biggest Minecraft leaks in years has surfaced online, and it’s sending longtime players straight back to the PS3 ...