Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

Content creator advertising platform Agentio has completed a Series A funding round of $12 million, including investment from venture capital firm Benchmark. The startup is focused on YouTube ...

With its estimated 2.7 billion active users and the soaring influencer marketing industry, there has never been a better time to be a YouTube influencer. "The global influencer marketing market size ...

The more I learn about social media, the more I think it's a scourge for society, especially for young people. It's both vacuous and ubiquitous. It's also seemingly addictive. Older teens report being ...

The popular YouTube channel Dude Perfect announced Tuesday it landed an investment of more than $100 million from private investment firm Highmount Capital as the group looks to expand into a larger ...

This article is part of TPM Cafe, TPM’s home for opinion and news analysis. It was originally published at The Markup. Sonia Ohlala is not your typical YouTube influencer. Her videos — all in ...