Advertisers have cause to question the video inventory they’re buying. A recent report by Adalytics claimed brands are paying premium prices for YouTube TrueView ads that mostly appear on less ...

Major music companies are allegedly spending tens of thousands of dollars to boost view counts on the world’s largest streaming service. Sony Latin, Universal Latin, and YouTube all declined to ...

YouTube is rolling out a new feature that will let advertisers easily lists goods that they are selling alongside or within their video ads. The feature is called TrueView for shopping and builds off ...

Google‘s ad business faces scrutiny once again as revelations from a recent Adalytics report expose the tech giant’s violation of its own standards and cast doubt on the transparency of its ...

This week Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices. With these new ad types, Google looks beyond the initial app install to ...