Has Gemini surpassed ChatGPT? We put the AI models to the test.

The last time we did comparative tests of AI models from OpenAI and Google at Ars was in late 2023, when Google’s offering ...

IAB Tech Lab Announces Event and Conversion API (ECAPI) For Public Comment

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...
InfoQ

Tracking and Controlling Data Flows at Scale in GenAI: Meta’s Privacy-Aware Infrastructure

Aware Infrastructure (PAI) to support generative AI development while enforcing privacy across complex data flows. Using ...
MarTech on MSN

IAB launches event and conversion API to standardize advertisers’ shared data

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

Deeplumen Unveils UCP for Java Infrastructure, Powering the Future of Agentic Commerce

Deeplumen's work on UCP for Java is part of a broader focus on M2AI infrastructure, helping brands compete on clarity, availability, and reliability. The company believes that as shopping becomes more ...