A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

You could fill up a well of memes with personalization gone wrong examples. A marketing message about the latest winter snow shovels to someone that just bought theirs for the winter. The classic, ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Customer data management is defined as an ...

Zero Party data has been taking the Customer Master Data Management (CMDM) world by storm. And it's no wonder why. The value and trust derived from the ability to create deeper relationships with ...

As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article is part of a VB special issue. Read the full series here: ...

Did you know that 92.3% of companies use data to collect information about customers and sales prospects? However, if collected improperly or incompletely, you can wind up in some pretty big pitfalls.

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Data has become a main asset for businesses, which is why leaders and managers are increasingly trying to optimize this area. There are many reasons for this, but one of the most important is that ...