Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Xaxis, GroupM’s ad-tech unit, signaled its intention to tap into programmatic native advertising by announcing Tuesday it would integrate Plista, a Germany-based native advertising specialist bought ...

While native advertising remains a relatively small percentage of overall digital media spending—it’s estimated to reach $3.4 billion this year, according to eMarketer—many advertisers are showing a ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Programmatic native may still be in its technical infancy, but it has come a long way, fast. Driven by these recent programmatic capabilities, native ad spend is expected to double globally by 2020.

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...