Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

It’s well-established that brand marketing does its important work over the long-term. And that “short game” performance marketing can deliver immediate numbers. But what sits in the middle? There’s a ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Programmatic native ads are now available on the BrightRoll Exchange, opening up access for advertisers beyond Yahoo’s owned-and-operated properties. “We’re offering all third-party RTB buyers access ...

Xaxis, GroupM’s ad-tech unit, signaled its intention to tap into programmatic native advertising by announcing Tuesday it would integrate Plista, a Germany-based native advertising specialist bought ...

We live in an age where technology is ubiquitous and businesses can now find their connected audience everywhere; over 75 per cent of the UK’s population are expected to have a mobile device by the ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...