Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

Companies take both positive and negative approaches to reaching out to prospective customers, in the messages they convey and how they convey the message -- the marketing methods they use. Either ...

If you want to engage and interact with current and prospective leads, a promotion is the solution you’ve been looking for. We’ll admit it, we’re a little biased when it comes to promotions as they’re ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...