These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Overview: Lead generation tools in 2026 are offering a powerful combination of automation, data enrichment, and multi-channel ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

As a badged Marketing Technology Partner, Diginius helps brands maximize performance through advanced campaign management ...

Telycam, a PTZ camera innovator with more than a decade of industry experience, today announced Mix One, an all-in-one video ...

One-year executive education programme integrates marketing, sales, analytics & leadership to prepare professionals for ...

The framework will study short- vs long-term returns, customer retention, AI and attribution tools, and how marketers test ...

Matt Weiss of S&P Global Mobility explains how real-time data and analytics help dealers navigate affordability and market ...

Cam Collier came off the board with the #6 ranking in this year’s Community Prospect Rankings of the top prospects in the ...

What matters most is intention—thoughtful planning, clear storytelling and dependable marketing materials to ensure your ...