CPG companies now need to achieve annual productivity gains of 5% or more just to stay competitive. Traditional cost-cutting measures like travel freezes, hiring pauses, and other age-old efficiency ...

Adobe (NasdaqGS:ADBE) has agreed to acquire Semrush Holdings to expand its AI capabilities in creative and marketing tools.

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

The marketing landscape is experiencing a seismic shift. Retail media networks are projected to be the fastest-growing advertising channel through 2027, with annual growth exceeding 20%, according to ...

SMB and mid-market B2B firms that want to launch an employee advocacy program quickly, larger organisations that prefer a ...

Hey Creatorverse Readers, Festival season is finally upon us. But this time around, it's not just Hollywood that will be descending on Park City, Utah, for Sundance 2026. TikTok is sending 10 ...

Despite the hype and heavy investment, generative AI isn’t transforming most organizations. Here’s why—and what successful ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

New Creative Performance Index and OutperformBI connect creative quality, media performance, and business outcomes to help marketers showcase return on investmentNEW YORK--(BUSINESS WIRE)--Incubeta, a ...

Expanding digital tools and product options to support successful fundraising for teams, schools, and community groups ...

Game studios are increasingly using AI tools, yet more than half of industry professionals now say generative AI is hurting game development rather than helping it, according to a new survey.

MIAMI, Jan. 27, 2026 /CNW/ -- Analytic Partners, the leader in Commercial Analytics, announced today that it has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization ...