The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

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Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

Josh Raper, VP of Marketing at Affinity Answers, is a 15-year advertising veteran with a diverse background and significant experience in business and strategic marketing across digital and ...

Customers are expecting more than ever from their interactions with brands. Getting it right in this increasingly competitive age of retail can be make-or-break. Customer segmentation has long been a ...