Forget complex funnels and jargon. The key to growth is a simple, powerful loop: Understand your customer, communicate your value clearly, and solve their problem. This no-nonsense guide shows you how ...

When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...

On September 3, 2025, the US Food and Drug Administration (FDA) announced a new process to support the development of drugs intended to treat rare genetic diseases. The Rare Disease Evidence ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations demand more: speed, relevance, empathy, and personalization. That is where the ...

Marketing may sound like something only businesses care about, but guess what? You’re already using marketing skills in your daily life! Whether you're convincing your teacher to give you an extension ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Understanding the fundamentals of marketing is crucial for carving out a successful path in a crowded marketplace. The 7 Ps of marketing — Product, Price, Place, Promotion, People, Process, and ...

REDSTONE ARSENAL, Ala. – The Army's eight principles of sustainment are fundamental guidelines that serve as the foundation for maintaining and supporting military operations. These principles are ...