In its most basic form, marketing automation is a set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles.

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to automate repetitive tasks [1] and consolidate multi-channel …

Marketing automation is software that automates repetitive marketing tasks like email campaigns, social media posting, and lead nurturing. It enables businesses to deliver personalized …

Oct 3, 2025 · Marketing automation solves some of the biggest challenges in modern marketing: disconnected tools, repetitive work and slow response times. It also helps your team move …

Nov 4, 2025 · But marketing automation is the use of software to automate repetitive marketing tasks such as certain elements of your email marketing campaigns, personalize customer …

Sep 11, 2025 · Marketing automation streamlines time-consuming tasks, saving costs and improving efficiency. Discover how your business can benefit from marketing automation with …

Nov 21, 2025 · With businesses seeking efficiency and personalization at scale, understanding how to automate marketing workflows that help drive customer retention is crucial for staying …

Dec 15, 2025 · Marketing automation makes it easier to generate leads, build customer relationships, and drive conversions at scale. It also frees up your team from repetitive …

Jun 4, 2025 · Marketing automation is the use of software to automatically run repetitive marketing tasks like email campaigns, lead nurturing, customer segmentation, and ad …

2 days ago · Discover 11 marketing automation tools, led by Birdeye, helping multi-location brands scale AI-driven customer journeys and revenue in 2026.