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The Marketing Tadka on Instagram: "The $6 Billion Bet: Nike’s Most Controversial Ad Campaign In 2018, Nike took a massive risk for the 30th anniversary of its iconic “Just Do It” slogan by featuring NFL star and activist Colin Kaepernick. The campaign ignited a global firestorm and sparked a heated debate: Is taking a stand on social justice worth the risk of losing sales? Did It Backfire? The initial reaction was explosive—boycotts, shoe burnings, and a dip in Nike’s stock price. But what happe
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Self Improvement | Inspiration on Instagram: "In 2019, Nike shook the advertising world to its core with its “Dream Crazy” campaign, starring Colin Kaepernick. The controversial ad, featuring the former NFL star known for his protest against racial injustice, ignited a storm of reactions across the globe. Bold and unapologetic, it challenged viewers to fight for what they believe in—regardless of the consequences. The world was split. Supporters hailed Nike for standing up for social justice, wh
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Business | Wealth | Finance on Instagram: "In 2018, Nike made one of the boldest moves in modern marketing: the “Dream Crazy” campaign with Colin Kaepernick. At the time, Kaepernick was celebrated by some and condemned by others for taking a stand against racial injustice. Featuring him as the face of the campaign was a calculated risk that challenged how brands engage with cultural issues. The backlash came fast. Social media lit up with protests, videos of Nike shoes being burned, and calls fo
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Business | Motivation | Wisdom on Instagram: "Nike’s $6 Billion Bet: The Ad That Split America👇 In 2018, Nike made one of the boldest marketing decisions in modern history. For the 30th anniversary of “Just Do It,” they chose Colin Kaepernick — the NFL quarterback turned activist — as the face of their global campaign. The world exploded. 1) Boycotts. 2) Burning shoes. 3) Hashtags calling Nike “anti-American.” 4) The stock price dipped within hours. 5) Analysts declared it a corporate disaster.
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