Why Channel 4's Paralympics advert risks alienating disabled people
Why Channel 4's Paralympics advert risks alienating disabled people
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inews.co.ukKatie Grant
Channel 4 Paralympics ad reflects changing views of disability
Channel 4 Paralympics ad reflects changing views of disability
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Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek | Facebook
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